Since the birth of the world’s first sex shop in Germany, German brands have been active at the forefront of the sexual health industry. Satisfyer and FUN FACTORY are the dazzling“twin stars”known for their innovation within this field.

從德國誕生了世界上第一家情趣商店開始，德系品牌就一直活躍在性健康行業(yè)的前沿。Satisfyer 和 FUN FACTORY，便是其中以創(chuàng)新聞名的耀眼“雙星”。

Satisfyer，The world's leading sexual wellness brand, advocates for sexual health as something accessible to everyone, integrating technological innovation and sexual health, and is committed to creating a pleasant multi sensory experience for consumers. Satisfyer provides users with the most comprehensive, high-quality, and affordable innovative product range. It is currently sold in over 100 countries, with hundreds of products and over 500 design awards, and enriches the love life of over 100,000,000 people. As one of the fastest-growing sexual health brands in the world, maintaining a leading position in the industry. Through innovative and patented Air Pulse Technology, Satisfier has created a global bestseller in sexual wellness, Satisfier Pro 2, with over 30 million units sold.

 

Satisfyer，全球領(lǐng)先的性健康品牌，倡導(dǎo)性健康適用于每個(gè)人，融合技術(shù)創(chuàng)新和性健康，致力于為消費(fèi)者創(chuàng)造愉悅的多感官體驗(yàn)。Satisfyer為用戶提供最全面、高質(zhì)量且價(jià)格親民的創(chuàng)新產(chǎn)品系列，目前已在100多個(gè)國家銷售，擁有數(shù)百種產(chǎn)品和500多項(xiàng)設(shè)計(jì)獎項(xiàng)，讓1億多人享受更美好的性生活。作為全球增長最快的性健康品牌之一，Satisfyer在行業(yè)內(nèi)始終保持領(lǐng)先地位。通過創(chuàng)新專利空氣脈沖技術(shù)，Satisfyer打造出性健康全球最佳銷售產(chǎn)品Satisfyer Pro 2，已售出超過3000萬套。

FUN FACTORY is a premium German brand founded in 1996 , advocating for a fulfilling, liberated, and playful approach to sexuality，stands out in a crowded market for its 30-years history of innovation and high standards. As a leader in the sexual wellness industry, FUN FACTORY has always been driven by a passion for pushing boundaries and creating devices that offer new experiences. From being the first to introduce medical grade silicone in sexual wellness devices to designing the world’s first waterproof and rechargeable vibrator, Fun Factory has consistently set new standards in the industry.

FUN FACTORY是一個(gè)成立于1996年的德國高端品牌，倡導(dǎo)一種充實(shí)、自由和有趣的性行為方式，憑借其30年的創(chuàng)新和高標(biāo)準(zhǔn)歷史，在擁擠的市場中脫穎而出。作為性健康行業(yè)的領(lǐng)導(dǎo)者，F(xiàn)UN FACTORY一直致力于突破界限，創(chuàng)造提供新體驗(yàn)的設(shè)備。從第一個(gè)在性健康設(shè)備中引入醫(yī)用級硅膠到設(shè)計(jì)世界上第一個(gè)防水可充電振動器，F(xiàn)un Factory一直在行業(yè)中樹立新的標(biāo)準(zhǔn)。

Now, Satisfyer and FUN FACTORY as the exclusive sponsors of APIEXPO 2025，will approach the Chinese market together with a dual brand strategy， with the hope of exploring the future of the sexual wellness industry together with global trade visitors through APIEXPO 2025.

如今，Satisfyer and FUN FACTORY 將作為2025 APIEXPO**贊助商的身份攜手以雙品牌戰(zhàn)略的方式進(jìn)軍中國市場，，希望通過API平臺，與全球貿(mào)易商一同探索性健康領(lǐng)域的未來。

In this interview, we have invited Mr. Sven Pelka, the General Manager of EIS/Satisfyer/Funfactory/Triple A Group in Germany, to share his views on the Chinese market and future plans.

本期專訪，我們特邀德國EIS/Satisfyer/Funfactory/Triple A Group總經(jīng)理Sven Pelka先生，暢談對中國市場的看法和未來計(jì)劃。

Q&A

1. 

API: With the rapid development of the China market and changes in views on sexuality among Chinese citizens, there is a growing demand for pleasure products. What are your opinions on the China market?

API: 隨著中國的發(fā)展，隨著中國居民的收入的增加和性觀念的改變，相信在未來，越來越多的中國居民開始了解并使用情趣用品，作為世界領(lǐng)先的情趣用品品牌，您對中國市場有什么想法？

Pelka: 

China is undoubtedly one of the most dynamic and promising markets for the sexual wellness industry. As societal attitudes toward sexual wellness continue to evolve, we see an enormous opportunity to meet the growing demand with products that prioritize innovation, discretion, and inclusivity. 

中國無疑是性健康產(chǎn)業(yè)中最具活力和前景的市場之一。隨著社會對性健康的態(tài)度不斷演變，我們看到了巨大的機(jī)遇，即通過提供創(chuàng)新性、私密性和包容性的產(chǎn)品來滿足中國市場日益增長的需求。

With our expertise and extensive portfolio, both Satisfyer and FUN FACTORY are well-positioned to contribute to this shift by providing high-quality, accessible solutions that cater to the diverse needs of Chinese consumers, while also offering universally valued benefits such as an unprecedent warranty and unmatched effectiveness.

憑借我們專業(yè)的知識，豐富的產(chǎn)品線和明確的定位，Satisfyer 和 FUN FACTORY 必將能夠在此次變革（中國社會對性健康的態(tài)度不斷演變）過程中做出巨大貢獻(xiàn)，為中國市場提供高品質(zhì)且易于獲取的性健康產(chǎn)品和服務(wù)，滿足中國消費(fèi)者多樣化的需求，同時(shí)提供前所未有的質(zhì)保和無與倫比的高效服務(wù)。

Our focus on affordability, accessibility, and cutting-edge technology resonates particularly well with a younger generation that values wellness as part of their lifestyle. By leveraging our robust patent portfolio, which is the largest in the industry, along with advanced AI insights, we aim to offer products that are uniquely tailored to the preferences and expectations of this market. At the same time, our products are built to the highest standards with body-safe materials, precision craftsmanship, and German engineering.

我們注重產(chǎn)品的高性價(jià)比、易獲取性和尖端技術(shù)，這點(diǎn)與將健康視為生活方式一部分的年輕一代特別契合。通過利用我們在行業(yè)內(nèi)規(guī)模強(qiáng)大專利組合以及先進(jìn)的AI洞察能力，我們旨在提供專為滿足中國市場偏好和期望而量身定制的產(chǎn)品。同時(shí)，我們的產(chǎn)品采用**標(biāo)準(zhǔn)打造，使用對人體安全級別**的原材料，、融合了德意志工匠精神的工程技術(shù)。

We approach the Chinese market with cultural sensitivity, emphasizing education and awareness to destigmatize sexual wellness. Our brand strategies have been devised with the local values in mind—focusing on health, well-being, and the importance of sexual wellness in the overall quality of life.

進(jìn)軍中國市場，我們尊重并理解中華性文化的敏感性，一直強(qiáng)調(diào)教育并為性健康正名。我們在制定品牌發(fā)展策略時(shí)，充分考慮了中華性文化價(jià)值觀，重點(diǎn)關(guān)注健康、幸福以及性健康對人們整體生活質(zhì)量的重要性。

2. 

API: Could you please advise some differences between the China market and the Europe market?

API: 在您看來中國市場和歐美市場有哪些區(qū)別？

Pelka: 

One of the key differences lies in consumer behavior. The Chinese market is very dynamic and evolving rapidly. While there is strong demand for suction toys in both markets, design and functionality are crucial factors in purchasing decisions. With an abundance of options available, consumers are increasingly drawn to products that combine quality with aesthetic appeal—items that not only perform exceptionally but also look visually attractive. In China, cute, playful designs tend to stand out significantly.

其中一個(gè)關(guān)鍵差異在于消費(fèi)者行為不同，中國市場非�；钴S且發(fā)展迅速，兩個(gè)市場對吸吮玩具都有強(qiáng)烈需求，產(chǎn)品的設(shè)計(jì)和功能在消費(fèi)者購買決策中起著至關(guān)重要的作用。面對眾多選擇，消費(fèi)者越來越青睞那些將品質(zhì)與美感相結(jié)合的產(chǎn)品——即不僅性能卓越，且外觀也極具吸引力的產(chǎn)品。在中國，可愛、俏皮的設(shè)計(jì)往往更加引人注目。

Cultural factors also play a critical role. While European consumers are generally more open about sexual wellness, Chinese consumers prioritize discretion and privacy. This creates a strong demand for compact, travel-friendly products with subtle designs that emphasize privacy without compromising functionality.

文化因素也起著至關(guān)重要的作用。歐洲消費(fèi)者通常對性健康持更開放的態(tài)度，而中國消費(fèi)者更重視隱秘性和隱私。這催生了對小巧便攜、設(shè)計(jì)隱秘且功能不受影響的產(chǎn)品的強(qiáng)烈需求。

To meet this demand, we’ve been developing new designs that blend stylish, approachable aesthetics with powerful features, and we’re thrilled to showcase these exciting new launches at APIEXPO 2025!

為了滿足這一需求，我們一直在開發(fā)時(shí)尚、高性價(jià)比，且融合了美學(xué)與強(qiáng)大功能的新設(shè)計(jì)新產(chǎn)品，我們很高興能夠在2025 APIEXPO上展示這些令人激動的新產(chǎn)品！

3. 

API : Could you please reveal any future plans for Satisfyer and FUN FACTORY in the China market?

API :您能透露一下Satisfyer和FUN FACTORY在中國市場的未來計(jì)劃嗎？

Pelka: 

Satisfyer and FUN FACTORY are committed to expanding their presence in China through tailored strategies for this unique market. 

In 2025, we will launch hundreds of new Satisfyer products globally, many of which will cater specifically to the preferences of Chinese consumers with features such as discreet, compact designs and innovative technologies like the Magnetic Power Engine and the Liquid Air Technology. 

Satisfyer 和 FUN FACTORY 正致力于通過為獨(dú)特的中國市場量身定制發(fā)展策略，來擴(kuò)大在中國的業(yè)務(wù)。

2025年，我們將在全球推出數(shù)百款 Satisfyer 新產(chǎn)品，其中特別設(shè)計(jì)了多款產(chǎn)品來迎合中國消費(fèi)者的喜好，具有小巧隱蔽的設(shè)計(jì)以及諸如磁力動力引擎和液態(tài)空氣技術(shù)等創(chuàng)新技術(shù)。

We are also excited to announce that the award-winning Satisfyer Connect App will soon be available to Chinese consumers as well, offering enhanced, personalized experiences through seamless connectivity with Satisfyer's bluetooth-enabled devices. The app, which has 4 million downloads worldwide, will allow users to access a variety of programs, all designed to elevate intimate moments. 

我們很高興地宣布，屢獲殊榮的Satisfyer Connect App應(yīng)用也將很快對中國消費(fèi)者開放。該應(yīng)用通過藍(lán)牙設(shè)備與Satisfyer的智能設(shè)備實(shí)現(xiàn)無縫連接，為用戶提供更加個(gè)性化和增強(qiáng)的體驗(yàn)。這款應(yīng)用在全球范圍內(nèi)已有400萬次下載量，用戶可以通過它訪問各種程序，來提升親密時(shí)刻的體驗(yàn)。

When it comes to FUN FACTORY, we aim to honor its legacy while also bringing its unique technology, such as pulsators, to the Chinese market at accessible price points. We are proud to introduce the industry's first Lifetime Warranty on all FUN FACTORY sexual wellness devices, showcasing our unwavering confidence in their superior craftsmanship and quality. As leaders in the industry, we’re excited to offer this unprecedented service and to continue delivering the exceptional quality that our customers love. 

在FUN FACTORY方面，我們旨在傳承其品牌精髓，同時(shí)將脈動器等獨(dú)特技術(shù)以親民的價(jià)格帶入中國市場。我們自豪地宣布將推出業(yè)內(nèi)**適用于所有FUN FACTORY性健康產(chǎn)品的終身保修服務(wù)，這充分展示了我們對產(chǎn)品卓越工藝和優(yōu)秀質(zhì)量的堅(jiān)定信心。作為行業(yè)領(lǐng)導(dǎo)者，我們很高興提供這一前所未有的服務(wù)，并繼續(xù)為我們的客戶提供他們所喜愛的優(yōu)質(zhì)產(chǎn)品。

By integrating FUN FACTORY’s pioneering approach with Satisfyer’s expertise in affordability and mass-market appeal, we will create a dual-brand strategy that ensures both premium and mainstream audiences in China are catered to. Additionally, we are exploring retail expansion in high-end department stores and sexual wellness boutiques to complement our online presence.

通過將FUN FACTORY的開拓性與Satisfyer在性價(jià)比和大眾市場吸引力方面的專長相結(jié)合，我們將制定一個(gè)雙品牌戰(zhàn)略，確保中國的高端消費(fèi)群體和主流受眾的需求都得到滿足。此外，我們也在探索高端百貨公司和性健康精品店的零售拓展，來補(bǔ)充我們的線上業(yè)務(wù)。

4. 

API: What does it mean to you to be the exclusive sponsor of APIEXPO 2025?

API: 成為上海APIEXPO的**贊助商的，對貴司意味著什么？

Pelka: 

Being the exclusive sponsor of APIEXPO 2025 is an honor and a reflection of our commitment to leading the sexual wellness industry on a global scale. It symbolizes our dedication to breaking barriers and destigmatizing sexual wellness while championing innovation and accessibility.

成為2025 APIEXPO 的**贊助商，對我們來說是一份殊榮，充分體現(xiàn)了我們致力于在全球范圍內(nèi)引領(lǐng)性健康行業(yè)的承諾和決心。這也象征著我們積極推動行業(yè)的創(chuàng)新和普及，并致力于打破壁壘、為性健康正名。

APIEXPO provides an unparalleled platform to engage with industry leaders, retailers, and consumers, while also showcasing our products and sharing our vision for a more inclusive and forward-thinking future. Moreover, it’s an opportunity to highlight how Satisfyer and FUN FACTORY have consistently driven innovation while also adhering to the highest standards of quality, not just in Europe but worldwide, thus helping to shape the future of sexual wellness. Our global team of over 500 experts works tirelessly to keep Satisfyer ahead of the curve, with over 200 new product innovations being launched annually.

2025APIEXPO為我們提供了一個(gè)無與倫比的貿(mào)易平臺，讓我們能夠與行業(yè)領(lǐng)袖、零售商和消費(fèi)者進(jìn)行互動，同時(shí)展示我們的產(chǎn)品，并分享我們更具包容性和前瞻性的未來的愿景。此外，APIEXPO也是一個(gè)絕佳機(jī)會，讓我們能夠突出展示Satisfyer和FUN FACTORY如何始終如一地推動創(chuàng)新，并一直堅(jiān)持采用歐洲乃至全球**的質(zhì)量標(biāo)準(zhǔn)，從而引領(lǐng)性健康產(chǎn)業(yè)的未來。超過500名遍布全球各個(gè)國家和地區(qū)的專家團(tuán)隊(duì)不懈努力，使Satisfyer始終保持領(lǐng)先地位，每年推出超過200款新產(chǎn)品創(chuàng)新。

5.

API:  APIEXPO is an international trade platform. As the exclusive sponsor of APIEXPO 2025, could you please say something to the global trade visitors?

上海APIEXPO是一個(gè)國際化的貿(mào)易平臺，作為2025年上海APIEXPO的**贊助商，您有什么話想對全球貿(mào)易商說嗎？

Pelka: 

To all global trade visitors attending APIEXPO 2025, we welcome you to join us in exploring the exciting future of sexual wellness.

At Satisfyer and FUN FACTORY, we are redefining the industry through state-of-the-art technologies, award-winning designs, and a commitment to inclusivity and affordability. Our extensive product range compromises on neither efficiency not quality, fashioned from medical-grade silicone of the highest caliber, approved and certified in all countries of the world, and fitted with batteries that last much longer than their counterparts.

致所有參加2025 APIEXPO的全球貿(mào)易商，我們誠摯地邀請您與我們一同探索性健康領(lǐng)域的未來。

在Satisfyer和FUN FACTORY，我們通過最先進(jìn)的技術(shù)、屢獲殊榮的設(shè)計(jì)以及對服務(wù)的包容性和產(chǎn)品的可負(fù)擔(dān)性的承諾，正在重新定義這個(gè)行業(yè)。我們有豐富的產(chǎn)品線，既注重效率也重視質(zhì)量，采用全球各國批準(zhǔn)和認(rèn)證的**品質(zhì)醫(yī)用級硅膠制成，并配備了遠(yuǎn)超其他同類產(chǎn)品的長效電池。

Our partnership with APIEXPO underscores our dedication to advancing this category on a global scale. We believe in not just selling products, but creating experiences that inspire confidence, pleasure, and wellness in every individual.

Come and experience our innovations firsthand, connect with our experts, and discover how together we can define the next era of sexual wellness. 

We look forward to seeing you there!

與APIEXPO的合作彰顯了我們在全球范圍內(nèi)推動性健康這一領(lǐng)域發(fā)展的決心。不僅僅致力于銷售產(chǎn)品，我們也會為您帶來能夠激發(fā)每個(gè)人的自信、愉悅和性健康的完美體驗(yàn)！

歡迎您來2025APIEXPO親自體驗(yàn)我們的創(chuàng)新產(chǎn)品，與我們交流，并攜手探索如何定義性健康的下一個(gè)時(shí)代。

我們期待在展會上與您相見！